The Image as Part of the Culture and Identity of a Destination. Destination Branding and Destination Image- Juniper Publishers

Archaeology & Anthropology - Juniper Publishers Abstract The image of a destination goes beyond what it has, tangible and intangible resources, reflects its identity. Forming this image is a complex process, since it depends on several factors. The tourists combine in their minds a series of variables (cognitive, affective and conative) that give rise to the image of a destination. That is why it varies from one tourist to another. The previous perceptions, the own visit to the destination and the information received from family and friends are forming the image of the destination. But this image will positively or negatively influence the re-visit to the destination and the information transmitted to other tourists. Therefore, this is a growing field of study, in which we try to have more information about this complex process. Keywords: Image; Destination branding; Destination image; Destination; Tourism ...